User Background & Discovery
User Background & Discovery
Research and Insights
Embedded Files
Interviews
Interviews
Interviews were conducted with peers to gain insight into their current relationship with the outdoors and how they could benefit from an app designed to enhance outdoor experiences. Participants were asked general questions regarding their connection to the sun, outdoors, and sources of calmness. To ensure unbiased feedback, interviewees were not informed about the app concept beforehand. The goal was to gather authentic perspectives on their habits and needs, which would later inform the development of the application.
Survey
Survey
An anonymous survey was conducted to gain insight into participant's current connection with the outdoors and how they might benefit from the application. The survey included general questions regarding their connection to the sun, outdoors, and sources of calmness.
Demographics
Who: Targeted towards people who enjoy spending time outdoors, love observing the sky, and seek a calm, mindful addition to their daily routine. Our audience values both mental and physical wellness and understands the positive impact sunlight and nature can have on overall well-being.
What: An all-in-one platform that help users discover the best spots and times to watch sunrises and sunsets, offering both inspiration and guidance for a healthier, more connected outdoor experience.
Where: Wherever you are. By leveraging local data, the app delivers personalized, location-specific recommendations, ensuring you always know where to find the perfect view nearby.
When: Use it before, during, and after skywatching sessions, when chasing a breathtaking sunrise, unwinding at sunset, or simply looking to share a moment of beauty with friends and family.
Why: To inspire more people to step outside, soak up the benefits of natural sunlight, and find peace in their environment. It’s about turning everyday moments into something a little more magical and mindful.
How: By integrating real-time weather updates, environmental data, sun path tracking, and curated local recommendations, all in one seamless experience.
Context and Positioning
Time: The app is most beneficial during or just before sunrise or sunset, when users seek to immerse themselves in nature's beauty. It’s also great anytime users want to experience a sense of calmness or happiness by sharing and/or viewing sky-related photos and content.
Place: Ideal when users are outside, whether on a hike, at the park, or simply enjoying the open air. The interface is also useful when users are planning to head outside and want to check the conditions or find the best spots before they go.
Situation Whether actively watching or planning to watch a sunrise or sunset, the app enhances the experience with weather, environmental, and location-based data. Additionally, when users just need a moment of peace, they can scroll through beautiful photos of the sky, offering a mental break or a source of inspiration.
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