Shaping The Brand

Brand Development & Visual Systems

Behind The Name

Inspired by the Latin word “sol”, meaning sun, SOLIS is a name that radiates warmth, energy, and light. It reflects the app’s core purpose, helping users connect with the sun and embrace its natural benefits.

Shaping The Brand

The Solis brand was designed to capture the warmth, calmness, and energy of the sun, creating a visual identity that seamlessly transfers across the brand and interface. The logo, colour palette, and typography work together to capture and translate the essence of the sun. Rounded icons, soft gradients, and minimalist, forms reinforce approachability, while subtle geometric shapes reference the sun’s path and movement. Every visual choice from interactive sun path visualizations to app iconography was crafted to strengthen brand recognition, establish an inviting and consistent tone, and translate the warmth of the outdoors into a cohesive, user-centered digital experience.

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