Logo Development

Brand Development & Visual Systems

Thumbnail Sketches

Initial sketches explore early concepts for the SOLIS logo, focusing on themes of sunlight, warmth, nature, and simplicity. Each sketch is an exploration of how the sun’s shape, rays, and path across the sky can be represented in a clean, memorable visual form. These thumbnails serve as the foundation for developing a logo that reflects the brand’s core identity, centred around the sun, and a connection to nature.

Digital Layouts

After the initial sketching phase, the most promising logo concepts were developed into digital formats. This stage involved experimenting with shape, form, and spatial relationships to identify a design that best captured SOLIS’s identity. Design exploration included refining geometric shapes and adjusting the balance between icon and text. Each round of revisions was guided by feedback and design insights, focusing on clarity, emotional resonance, and visual harmony. Over time, the logo evolved to achieve a careful balance between modern minimalism and organic warmth.

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