Brand Identity

Brand Development & Visual Systems

Logo

The final logo for SOLIS embodies the brand’s warm and radiant energy while maintaining a clean, modern simplicity. Designed to work seamlessly as both a full word mark and a simplified icon, the design ensures instant recognition across all applications.

Colour Pallete

Colours were chosen to evoke the warmth and vibrancy of sunrises and sunsets. These tones create a radiant, fun, and inviting atmosphere while visually aligning with the app’s focus on natural light and well-being.

Typography

Typefaces for SOLIS were chosen to embody the brand’s essence and translate seamlessly across applications. The logo and titles use RL Aqua Black a playful, bold typeface that conveys the vibrancy and energy of the sun. Body text is set in Roboto, a clean, approachable sans-serif typeface selected for readability and simplicity. Gentle curves in the typography echo the sun’s form, adding a calming, organic touch. Together, this typographic system creates a visual language that feels modern and inviting, balancing clarity, radiance, and ease of use across the brand.

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