Design Goal

The goal of this project was to develop a promotional poster for the Cowboy Slang typeface that highlights its handcrafted character, distinctive personality, and expressive qualities, whilst presenting it in an engaging, visually compelling format. The design embraces a Western aesthetic, highlighting the bold character of the letterforms through a dynamic composition. The design explores typography as both text and form, using letterforms as visual building blocks to establish rhythm and personality. A rustic color palette complements the design, reinforcing the rugged and bold aesthetic of the typeface. The final composition aims to achieve a balance between authenticity and refined design precision, celebrating the unique character of the typeface.

Key Aspects of Design

Typography:  The design centers on the Cowboy Slang typeface, emphasizing its handcrafted letterforms and expressive forms. Type was used as both text and shapez, creating rhythm, texture, and visual impact through scale, layering, and composition.

Colour: A warm, rustic palette reinforces the Western theme while maintaining visual balance and contrast. These tones evoke the sun-bleached landscapes and timeless character associated with cowboy culture.

Composition: The layout highlights the individuality of the letterforms through bold typographic arrangements and close-up details. Strategic spacing, alignment, and hierarchy ensure that the design remains cohesive and legible while maintaining a strong sense of movement and visual tension.