Design Goal

This poster redesign was created to raise awareness for adult literacy while promoting the Adult Literacy League's Wine Down and Give Back event. The design combines creative typography, bold color, and a dynamic composition aiming to emphasize social impact through design, balancing visual engagement with effective messaging. Typography was used as a primary visual element, with elongated and unique letterforms. The bold red color palette evokes urgency and attention, reinforcing the call to action. The final result is a design that aims to capture the vibrancy of the event while highlighting its ultimate purpose.

Typography: Custom and elongated type treatments were used to create movement and emphasis, with letters interacting dynamically within the composition.

Colour: A bold red palette draws attention to the poster, resulting in an eye catching, energetic piece.

Layout and Composition: A unique grid structure organizes information clearly while allowing dynamic and expresive placement of typographic elements. Composition and scale guide the viewer’s eye and emphasize key details.

Visual Tone: The design balances fun, social engagement with the seriousness of the literacy cause, resulting in a poster that is both compelling and approachable.