Design Goal

Get Eclipsed is a promotional poster and motion graphic piece created to generate excitement and awareness for a campus-wide solar eclipse viewing event. Inspired by the rare and exciting nature of a solar eclipse, the design transforms a static poster into a dynamic visual experience that captures the sense of wonder, anticipation, and celestial movement. The goal of this project was to balance spectacle with clarity, using motion, contrast, and typography to both engage viewers and communicate essential event details effectively. Layered animation and a cohesive visual language create an immersive and memorable promotional design.

Key Aspects of Design

Concept and Narrative: The design reflects the progression of a solar eclipse, while conveying a sense of anticipation and excitement around the event.

Motion and Transformation: Subtle animation, smooth transitions, and intentional pacing bring the poster to life, enhancing engagement and reinforcing the concept without distracting from the message.

Typography: Bold, legible typography ensures clarity across both static and motion formats, with a strong hierarchy guiding the viewer’s attention as information is revealed.

Colour and Contrast: A high-contrast palette emphasizes the dramatic visual impact of the eclipse, and create visual intensity.

Composition and Hierarchy: The layout balances dynamic visuals with clear communication, using motion and spatial organization to direct focus toward key event details while maintaining an engaging overall design.