Banff National Park
Motion Graphics
Embedded Files
"Living near Banff National Park has given me a deep appreciation for the mountains and the landscapes that surround them. Being immersed in this environment has shaped the way I observe, interpret, and design. This project reflects a personal connection to Banff, blending my love for the outdoors with visual storytelling to share the park’s beauty and significance with others. Creating this piece allowed me to combine personal experience with research and design, reinforcing how meaningful places can influence creative work and inspire thoughtful, intentional design."
- Bre Boogaart
Design Goal
This motion graphic piece is an educational and tourism-focused project inspired by the breathtaking landscapes of Banff National Park. The goal of this project was to capture the awe-inspiring scale, natural beauty, and environmental significance of the park through a dynamic and engaging visual experience. Designed to both inform and inspire, the video combines illustration, motion, and typography to communicate key information while encouraging a deeper appreciation for Banff’s landscapes and ecosystems. The design emphasizes clarity and cohesion, using smooth transitions and a unified visual language to guide the viewer through the narrative. This piece explores the intersection of motion, storytelling, and visual design to create an immersive and informative experience.
Key Aspects of Design
Motion and Animation: Smooth, purposeful animation directs the viewer’s attention, reinforcing key information while maintaining a consistent and engaging flow throughout the video.
Illustration: Stylized illustrations of mountains, wildlife, and outdoor activities bring the park’s landscapes and experiences to life, enhancing both storytelling and visual appeal.
Typography: Clean, animated typography supports the visuals by emphasizing important facts and guiding transitions, ensuring clarity and readability within the motion design.
Visual Tone: The overall design conveys a sense of wonder, exploration, and environmental appreciation, capturing both the beauty of the Banff National Park while highlighting its importance as a natural and cultural landmark.
Process
Process
The process began with research into Banff National Park’s geography, wildlife, landmarks, popular destinations, and actvities, to ensure accuracy and relevance. A storyboard and script was developed to map out pacing, visual flow, and key informational moments. Colour palettes, illustration style, and typographic treatment were established before animating. Visual inspiration and refrences were collected and used to create thumbnail sketches. Detailed illustrations of the landscapes, activities, and animals were created to highlight the beauty of the park and promote tourism. Motion was carefully created to support storytelling, using smooth transitions, layered movement, and subtle effects to enhance clarity and engagement. The final video integrates design, motion, information and illustration into a cohesive educational experience.
Story Board
Illustrations
The illustrations were designed to visually narrate Banff National Park, capturing its landscapes, wildlife, and recreational activities in a cohesive and engaging style. Each detailed illustration emphasizes recognizable natural features and iconic elements of the park. The thoughtful use of shape, colour, and scale enhances the visual aesthetic while reinforcing Banff’s identity as a place of natural wonder, conservation, and exploration.
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