Defining The Market

Research and Insights

Demographics

What: A network of natural wooded trails located on campus. Used for hiking, walking, running, nature observation, and wellness. A resource for recreation, education, and environmental engagement.

Why: To promote student wellness, outdoor exploration, and environmental awareness. To transform an underutilized space into a valued, recognizable part of campus life. To create a unique identity that reflects WLU’s natural setting and educational values.

Where: Located directly on the West Liberty University campus in West Liberty, West Virginia. Easily accessible from campus buildings and student housing.

Who: For West Liberty University students, faculty, staff, and the local community. Managed and supported by the university, with potential for student and academic involvement.

When: Open year-round, offering seasonal experiences across all weather conditions.

How: Through strategic branding, signage, and visual design development. Supported by university initiatives and community partnerships. 

Target Audience

The primary users of the WLU Campus Woods Trails are members of the West Liberty University community, including students, faculty, and staff. These users are diverse in age, background, and purpose, but share a common connection with West Liberty University and a interest in accessible, nature-based experiences and education.

Beyond campus, the trail system has the potential to engage the local community, including families, alumni, and visitors.

For prospective students, a well-branded, inviting trail system can reinforce the university’s commitment to wellness, sustainability, and quality of life.