Brand Identity
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"I am incredibly inspired by the vibrancy and energy in traditional coastal, surf styles, which was the inital inspiration behind this branding project. Additionally, as a former college and competitive athlete I know the importance of properly fueling ones body, however that doesn't always have to mean avoiding sweets. Paradaze combines health and wellness with indulgence, resulting in fun, fresh branding (and treats)."
- Bre Boogaart
Brand Purpose
Paradaze is dedicated to hydrating, refreshing, and nourishing consumers with delicious treats. The brand blends the idea of a sweet treat with health and wellness, plus a cute coastal vibe! With the belief that taste and health should go hand in hand, with Paradaze you'll never have to choose between the two.
The brand's passion lies in making healthy options more enjoyable and flavorful for everyone. Paradaze offers smoothies and frozen yogurt that are crafted with research-backed ingredients, offering specific benefits, and commitment to share this knowledge with the consumer. Paradaze believes transparency and education are key to empowering everyone to lead healthier lifestyles.
Brand Foundation
Research & Insights
Personas
Personas
Hypothetical personas show potential demographics and psychographics, illustrating user needs and how people would engage with Paradaze.
Brand Identity
Primary Logo
Primary Logo
The final logo for Paradaze captures the fun, vibrant, and energetic essence of the brand. Designed with a fun bloom, embodying the juicy, fresh taste of the Paradaze's treats, that can also be used as a stand alone symbol or pattern. The overall design results in a logo that is both distinctive and aligned with the brand.
Colour Pallete
Colour Pallete
Bright primary and secondary colours were chosen for the Paradaze brand to capture the vibrant, care-free spirit of the brand, whilst also allowing for contrast, readability, and usability across different media.
Typography
Typography
Typefaces were chosen for Paradaze to reflect it's fun, coastal vibe, whiling forming a typographic system that balances readability, consistency, and a unique visual identiy for Paradaze.
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